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Walmart
Campaign design and value proposition
Walmart and GE used to offer the Walmart Mastercard. Walmart had planned to launch the first green card in North America.
I worked on the value proposition to create a win-win for the customer and the earth. I designed the microsite, the credit card account website, the card artwork, in-store posters, and the visuals for the campaign launch. I worked as the art director and copywriter.



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