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Kinetico Water Systems
Social media campaign
Kinetico wanted a mini-campaign for Halloween to create brand awareness and to promote their products. The product we featured was their water softener system.
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I used humour, exaggeration, and something relatable, to make an eye-grabbing advertisement: hard water makes laundry stiff and rigid.
I was the art director, copywriter, and photo-editor.
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Here's the landing page that supported the social media posts and paid ads:

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